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Prosocial Behavior’s Impact on Physician’s Performance: An Empirical Investigation in Online Healthcare Community

主讲人:wangjian军

shi间:2020nian12月17日(zhousi) 上午9:00-10:30

地点:腾讯会议ID 304 834 693

主讲人简介:

wangjian军,大连理工大学,经济guan理学院,教shou,博士生导师。mei国东卡luo来纳州立大学商学院博士后;佐治亚州立大学商学院访问学者;2013nian入选教育部“新世ji优秀人才支持ji划”。主要365bet官方网站ling域为:医疗fu务guan理、数据科学、电子商务yuwu流等。国家创新群体成员,教育部创新团队成员。主持国家自然科学基金项目3项,其它sheng部级项目2项。在《Omega》、《Information & Management》、《International Journal of Production Research》、《Computers in Human Behavior》、《Computers & Operations Research》、《International Journal of Production Economics》、《Transportation Research Part E》、《IEEE Transactions on Systems, Man and Cybernetics: Systems》等国际SSC/SCI期刊发表论文60余篇;在《系统工程理论yu实践》、《系统工程学报》、《科研guan理》、《南开guan理评论》等基金weiguan理科学部认定Alei期刊发表论文40余篇。

报告摘要:

With the development of information technology, online healthcare community has gradually become a new channel to solve the shortage of medical resources. Physicians, as providers of medical services and information in the community, play an important role in the community. Scholars have studied various factors affecting physicians' online performance in order to attract more physicians to join the community and make the community develop continuously. However, the impact of physicians' prosocial behavior on online performance has not been verified. We test hypotheses on 6204 physicians in an online healthcare community (OHC). The results of data analysis show that prosocial behavior can improve physicians' online performance only when the strength of prosocial behavior is below the tipping point. In addition, the influence of prosocial behavior is heterogeneous for physicians with different online word-of-mouth (WOM) and professional titles. For physicians with higher WOM, this effect of prosocial behaviors still exists, but it does not improve the performance of physicians with lower WOM; for physicians with lower professional titles, focusing on the quality of prosocial behavior is more conducive to performance improvement while for physicians with higher professional titles, increasing the number of prosocial behaviors would be more conducive. The results encourage physicians’ engagement in prosocial behaviors and give some implications on how to perform the behaviors strategically.

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